16 Google Reclassifies Online Gambling: Sweepstakes Casinos Now Classified as Real-Money Gambling
Google has officially stated it will no longer classify sweepstakes casinos (lottery-style platforms) under the ‘Social Casino Games’ category. This decision, which took effect in late October, has the potential to significantly shake up the online gambling market, particularly in the US.
Key Implications:
- Move to Gambling Category: These platforms are now subject to Google’s strict gambling advertising regulations, rather than the softer restrictions for social games.
- Certification Requirement: Sweepstakes sites must obtain Google’s mandatory gambling advertising certification or face exclusion from mainstream advertising placements.
- Regulatory Pressure: The move comes amid significant pressure from regulators and land-based casinos who argued that these platforms were exploiting legal loopholes.
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Google Classifies Sweepstakes Casinos as Gambling: Mandatory Certification Now Required for Advertising |
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Google’s decision to remove sweepstakes sites from the "Social Casino" category and apply gambling rules necessitates immediate certification, heavily impacting the US market. |